Because religion is laughable

You Deserve Hell

Funny You Deserve Hell Sign  Picture
Funny You Deserve Hell Sign - Bible puncher holds a You Deserve Hell sign, while a large banana holds a You Deserve Potassium sign
For the purposes of this rant, I'm going to assume a traditional, literal view of Hell, i.e. a place of eternal fire, torment, suffering and punishment; the final home of the Unrighteous, the Devil and his minions. 

I would humbly suggest that the only sane response to this concept is abhorrence, if for no other reason than its sheer excess, somewhat reminiscent of the Great Flood.  Even a very wicked man will only commit a finite number of sins in his lifetime, so an infinite punishment (even with only a few "stripes") can never be considered commensurate.

And it's not just God the Father who is like this.  Jesus was clearly on board with the Divine vision:

"The servant who knows the master's will and does not get ready or does not do what the master wants will be beaten with many blows." (Luke 12:47)

"There will be weeping there, and gnashing of teeth, when you see Abraham, Isaac and Jacob and all the prophets in the kingdom of God, but you yourselves thrown out." (Luke 13:28)